MLB All-Star Game, baseball cards, are first big test of Fanatics livestream shopping experience
July 11, 2023
Fanatics, a sports merchandise retailer, is using the MLB All-Star Game as a test run for its livestream shopping platform. The platform allows fans to purchase merchandise from their favorite teams and players while watching the game live. Fanatics plans to start with trading cards for this beta test but says this is just a sampling of what they plan to do once the platform fully launches later in the month.
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