Financial concerns to weigh on holiday shopping
October 19, 2022
Sixty percent of U.S. shoppers said that financial challenges are weighing on their purchasing decisions heading into the Christmas holiday season, according to Sensormatic Solutions. That compares to 14 percent who said the same last year. “Now, with demand being weaker, they [retailers] really have to go out of their way to advertise to consumers and get consumers with the highest likelihood to spend,” said Vivek Pandya, a lead analyst at Adobe Digital Insights.
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