Apple Launches Online Store on China’s Giant WeChat Messaging App
July 18, 2023
Apple has launched an online store on Tencent’s WeChat messaging app in China, expanding its retail channels in one of its most important markets. WeChat, with over 1.2 billion users, is China’s largest messaging platform and offers “Mini Programs” that function as apps within the platform. Through the Mini Program, users can purchase the full range of Apple products, including the latest iPhone 14 series, with free shipping and the option of three-hour delivery for some users.
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