From Online Quizzes to In-Store Screens, Madison Reed Emphasizes a Fluid Customer Experience
Retail TouchPoints
SEPTEMBER 10, 2021
Building connections with consumers is one of retail’s most enduring challenges, and highly tactile brands faced extra difficulty when the pandemic limited traditional in-person efforts. Madison Reed responded by building out its omnichannel experiences: in the last 18 months , the retailer has launched virtual hair coloring parties, added video consultations and introduced video screens at its Color Bars.
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