Nordstrom Launches Livestream Shopping Channel
Retail TouchPoints
MARCH 17, 2021
Nordstrom will debut its own Livestream Shopping channel as part of broader ambitions to dive into ecommerce livestreaming, according to CNBC. The program has been in the works for some time, inspired by the popularity of retail livestreaming services in China. Planned streams include on “how to wear Burberry runway looks,” a spring beauty trend happy hour and a conversation with the British makeup artist Charlotte Tilbury.
Let's personalize your content