David’s Bridal Launches ‘House of Prom’ Pop-Ups
Retail TouchPoints
FEBRUARY 3, 2023
Continuing its efforts to gain a greater share of promgoers’ purchases, David’s Bridal has opened “House of Prom” pop-up shops in five select markets across the country. The retailer introduced its Diamond Prom loyalty program in December 2022 , offering both individual member rewards and the opportunity for schoolmates to pool their points and earn a photo booth for their special event.
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