Taylor Swift, Beyoncé and ‘Barbenheimer’ Are Lifting Consumer Spending This Quarter. But Morgan Stanley Says It May Not Last
September 6, 2023
Consumer spending in the third quarter is expected to receive a boost from stadium tours by music stars Taylor Swift and Beyoncé, as well as popular summer movies like “Barbie” and “Oppenheimer,” according to Morgan Stanley. These events are anticipated to contribute significantly to consumption growth in the quarter. However, the firm warns of a potential “hangover effect” in the fourth quarter as these factors unwind, coupled with the resumption of student loan payments, which could dampen consumer spending.
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