Walmart customers kept accidentally buying $49 Walmart+ memberships at self-checkout, forcing the company to abruptly yank a promotion
July 14, 2023
Walmart has removed a promotion for its Walmart+ membership program from its self-checkout screens after customers accidentally purchased memberships. The company cited “customer confusion” as the reason for pulling the prompt and stated that customers who inadvertently bought the membership at self-checkout without activating it can receive a full refund. The promotion was part of Walmart Plus Week, a sales event aimed at driving new sign-ups for the membership service, which typically costs $98 per year.
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