Tue.Feb 02, 2021

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Amazon’s Jeff Bezos Exits CEO Position; Head of AWS to Take Reins

Retail TouchPoints

After more than 25 years at the head of the company he founded, Jeff Bezos will step down from the CEO role at Amazon in Q3 2021. He will assume the role of Executive Chair and will be succeeded by Andy Jassy, currently the CEO of Amazon Web Services. “Amazon is what it is because of invention,” said Bezos in a statement. “We do crazy things together and then make them normal.

Shipping 329
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What is a Perfect Store? Create a Strategy That Wins with Consumers

Wiser

For a shopper, not much thought is given to walking into a brick-and-mortar store, finding the right product quickly and easily, and checking out with no hassle. Behind the scenes, however, is a completely different story. For brands and retailers, especially in the consumer packaged goods space, the exact opposite is true. A lot of thought goes into the shopper experience, and how they can find exactly what they’re looking for (or what you want them to look for).

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Where Online Shopping Rises, WhatsApp Follows

Retail TouchPoints

Ecommerce has grown exponentially over the last two decades, albeit at a fairly steady pace. With the onset of the COVID-19 pandemic in 2020, paired with renewed restrictions and stay-at-home orders approaching the holidays, that steady pace of online shopping growth has gone out the window. Retailers had no options this year other than to throw their full weight behind digital sales, and it paid off.

Shopping 223
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Research reveals online shopping brings significant sustainability benefits

Retail Technology Review

A global research study has revealed that online shopping brings clear sustainability benefits and that urban logistics facilities, like those needed to serve dense populations such a London, could dramatically reduce transportation-related carbon emissions.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Crocs Hires Former Nike Executive to Lead Americas Operation

Retail TouchPoints

Crocs has named former Nike VP and General Manager of Nike Women’s, North America Emma Minto as its SVP and General Manager of the Americas. Minto brings 16 years of experience spent in multiple leadership roles at Nike. In her most recent position, Minto drove integrated brand, product and go-to-market strategy for the women’s running, training and sportswear categories.

Apparel 167
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A first step to creating effective shopper marketing activities

Mike Anthony

Most shopper marketers would agree that they strive to create effective activity. Yet what do we mean by effective? Often the measure of effectiveness will be ‘did it grow my sales?’. Whilst this is an admirable goal, is that single measure truly adequate to ascertain whether an activity was effective? Consumer marketers would (typically) set more than one objective for their activity (build loyalty, share, penetration, etc.) so why is this simplistic view of the world still the norm in the worl

Marketing 130

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A first step to creating effective shopper marketing activities

Mike Anthony

Most shopper marketers would agree that they strive to create effective activity. Yet what do we mean by effective? Often the measure of effectiveness will be ‘did it grow my sales?’. Whilst this is an admirable goal, is that single measure truly adequate to ascertain whether an activity was effective? Consumer marketers would (typically) set more than one objective for their activity (build loyalty, share, penetration, etc.) so why is this simplistic view of the world still the norm in the worl

Marketing 130
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Uber Purchases Drizly for $1.1 Billion

Retail TouchPoints

Uber will acquire Drizly for approximately $1.1 billion in stock and cash, with plans to integrate the on-demand alcohol marketplace into the Uber Eats app while maintaining a separate Drizly app. The move will help Uber’s efforts to build out its delivery capabilities. Drizly is available in more than 1,400 cities across the U.S., where it works with local retailers to deliver beer, wine and spirits.

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Buoyed by 11.11 Festival, Alibaba Posts Strong Q3 with Revenue Up 37%

Retail TouchPoints

Alibaba Group recorded revenue of RMB 221 billion ( $33.9 billion USD ) in Q3 2020, a period that included the annual Singles’ Day online shopping bonanza, generating a year-over-year increase of 37%. Active users on Alibaba’s China retail marketplaces increased by 22 million in Q3, reaching a total of 779 million. Mobile monthly active users reached 902 million , an increase of 21 million from the previous quarter, and purchase frequency also increased in Q3 across all city tiers.