H&M, Ariat Join Fashion Retailers Launching Resale Marketplaces
Retail TouchPoints
MARCH 14, 2023
Two more retailers have entered the resale space to help address shoppers’ demands for sustainability: H&M has partnered with ThredUp to launch a resale program directly on H&M’s website, while footwear and apparel brand Ariat International has launched a resale marketplace called Reboot , powered by Archive. H&M’s partnership will make it the largest retailer to work with ThredUp and mark the retailer’s first resale marketplace in the U.S.
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