Thu.Sep 24, 2020

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Party City Plans Just 25 Halloween Pop-Ups For 2020

Retail TouchPoints

Party City is hiring 20,000 temporary workers for the holiday season — 80% of its 25,000 seasonal hires in 2019 — even though the retailer is drastically reducing the number of Halloween City pop-up stores it will open this year. While Party City operated approximately 275 temporary Halloween locations last year, it plans only about 25 this year. However, the scale of Party City’s seasonal hiring indicates the Halloween holiday will take center stage in its approximately 850 owned and franchised

Planning 264
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Does Your Shelf Share Match Your Market Share?

RepslyBlog

For CPG brands, the battle for market share is as old as time. But in an era where most shopper decisions are made in-store at the fixture and shelf space continues to decrease as new brands emerge, growing your brand’s market share has never been more difficult.

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Report: Prime Day 2020 To Be Held October 13-14

Retail TouchPoints

Prime Day 2020 is reportedly scheduled for Oct. 13 and 14, according to an internal Amazon email seen by The Verge. The publication also reportedly saw a separate email informing Amazon warehouse workers that no vacation requestions would be accepted between Oct. 13 and Oct. 20, suggesting that the e-Commerce giant is preparing for a massive sales spike.

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4 Critical Tips for Digital Transformation in the Fashion Industry (2020)

Retalon

At first look, it may seem like the Covid-19 pandemic (and the limitations it has placed on brick and mortar operations) has been responsible for fashion’s digital transformation in 2020 (e.g. moving to e-commerce and digitizing their operations). In truth, while the need for these drastic changes may have been highlighted by the pandemic, the retail industry has been decisively moving to adapt new technology for a while.

Fashion 41
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Commerce Signals Releases Solution To Monitor Consumer Spending By Retailer

Retail TouchPoints

Commerce Signals , a source for consumer spending insights, has launched the Commerce Signals Merchant Tracker, a solution that can help businesses understand where consumers are spending and how their own sales compare to other merchants. The tool can benchmark sales and market share versus other named merchants at a county level, and break out spending trends between online and in-store sales.

Consumer 196
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Revuze Uses AI To Offer Faster Insights Than Traditional Focus Groups

Retail TouchPoints

Revuze , a marketing, business development, product management and enterprise solutions provider, offers Revuze Explorer, a tool that can help retailers discover consumer insights faster. The tool utilizes AI to extract consumer insights without requiring a human touch, and is designed to eliminate bias and shorten the waiting time associated with customer surveys and focus groups.

Consumer 157