Retail TouchPoints

MARCH 26, 2021

The fundamental shift in retail toward blended digital commerce has created several hurdles for retailers still clinging to traditional blueprints. At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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Hyken

MARCH 26, 2021

This week we feature an article from Victor Blasco , CEO of Yum Yum Videos. He writes about how creating a company culture video helps your business to build stronger relationships with your customers. When we think about the advantages that small business es hold against big compan ies, the first thing that comes to mind is the close relationship with their customers.

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Retail TouchPoints

MARCH 26, 2021

JCPenney parent company Simon Property Group has entered a deal with Authentic Brands Group (ABG) to add products from some of the company’s recent acquisitions, including Forever 21 and Juicy Couture , to JCPenney’s merchandise assortment, according to CNBC. The move, which will include products sold both in-store and online, is part of an effort to rebuild JCPenney in 2021 as the basis for returning to solid growth in 2022.

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LS Retail

MARCH 26, 2021

©iStock/JLco – Julia Amaral Global small business owners have embraced the chaos and found ways to adapt. They also know plenty of other owners who would have loved to continue on, but simply ran out of money, time, or good health. Krystle Lockman, co-owner of Axe and Arrow Brewing said: “This has showed us a lot about who we were as a company. I really just think from a business perspective, you can only plan for so much before you just have to stay nimble and adapt.

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Management

Retail TouchPoints

MARCH 26, 2021

Tommy Hilfiger has appointed Alegra O’Hare as Chief Marketing Officer of Tommy Hilfiger Global, effective April 12, 2021. In this role, O’Hare will develop and execute global marketing strategies to reach and engage existing and upcoming generations of Tommy Hilfiger consumers. “Alegra’s appointment is a crucial next step in this new era for Tommy Hilfiger,” said Avery Baker, President and Chief Brand Officer of Tommy Hilfiger Global in a statement.

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Dezeen

MARCH 26, 2021

As New York prepares to legalise recreational marijuana , we've rounded up five of the most enticing retail spaces created by interior designers for cannabis dispensaries and CBD shops in the USA and Canada. Standard Dose in New York, USA, by SR Projects and Tuna Architecture. With New York set to legalise the product soon , Standard Dose is well prepared to cater to the city's cannabis enthusiasts.

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Chute Gerdeman

MARCH 26, 2021

The post Brands Journey Beyond the DTC World appeared first on Chute Gerdeman.

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Retail TouchPoints

MARCH 26, 2021

Gap is selling the upscale children’s brand it acquired just two years ago, Janie and Jack , to investment firm Go Global Retail. Gap acquired Janie and Jack for $35 million when previous owner Gymboree went bankrupt in 2019. The children’s brand currently has more than 115 retail stores in the U.S. and an ecommerce business, which Go Global plans to grow with strategic investments in digital capabilities including AI and predictive analytics.

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Retail TouchPoints

MARCH 26, 2021

Italian luxury brand Salvatore Ferragamo has partnered with Medallia to improve the customer experience across its international network of ecommerce sitesand 654 physical stores. Ferragamo has deployed Medallia’s SaaS platform, the Medallia Experience Cloud, which captures experience signals across various touch points in the consumer journey — including in-person interactions, on calls, over digital channels such as social media and IoT interactions — and then applies AI technology to unveil p

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