Why killer brand culture is so much more than table tennis

The world has arguably never been so topsy turvy. Even before people were all forced to work from home, employment had become unrecognisable from even just a few decades ago. Employees across all industries are driving the change relentlessly through their refusal to go back to the norm.  The great resignation, as it has been coined, has caused organisations around the world to look for a competitive edge when attracting (and keeping) top talent. Employees seem to have all the power, and th

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