Thu.Dec 03, 2020

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7-Eleven Adds Mobile Wallet to its Loyalty App

Retail TouchPoints

7-Eleven has launched an app-based mobile wallet that will enable contactless payment at participating U.S. stores. The 7-Eleven Wallet is integrated directly into the 7-Eleven app and it lets shoppers securely load funds to use at checkout without any loading or transaction fees. Shoppers can load their wallet using debit and credit cards, Apple Pay, Google Pay and prepaid 7-Eleven gift cards from anywhere, and add cash to the wallet at 7-Eleven stores.

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One simple hack to get more value out of your market research data

Mike Anthony

We’ve all been there right? We’re watching the presentation from the agency. The data is new, but the conclusions are either something we’ve seen before, or are so blindingly obvious it barely needed researching. Ever been there? Of course you have! But there is a simple little hack you can use with pretty much any market research data that often uncovers a new insight.

Marketing 130
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5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup

Retail TouchPoints

Retailers and industry experts have been forecasting a 2020 holiday season dominated by ecommerce almost since the world started taking COVID-19 seriously, and results from “Cyber Weekend,” or BFCM (Black Friday/Cyber Monday), effectively made their case. In fact, the behavioral shifts that occurred during the first wave of COVID-19 are being reinforced as many areas navigate a second wave of the virus.

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One simple hack to get more value out of your market research data

Mike Anthony

We’ve all been there right? We’re watching the presentation from the agency. The data is new, but the conclusions are either something we’ve seen before, or are so blindingly obvious it barely needed researching. Ever been there? Of course you have! But there is a simple little hack you can use with pretty much any market research data that often uncovers a new insight.

Marketing 130
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Intersection Extends Digital Marketing to City Streets Via Smart Screen QR Codes

Retail TouchPoints

Smart cities media and technology company Intersection has launched new digital storefronts to help brands bridge the gap between digital and physical retail experiences for the holiday season. The expansion of Intersection’s out-of-home offerings seeks to enable brands to create interactive QR code-driven ad campaigns across street kiosks, digital bus shelters, digital walls and digital urban panels in major cities, with the goal of reaching consumers on the path to purchase.

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Why Retailer Private Label Brands are Important and Why Product Manufacturers Should Care About It.

Retail Bound

This month we sat down with John Hilbelink from Parallel Retail Group to pick his brain about private label merchandising. Over the last few years, we have seen major retailers like Costco, Best Buy, Target, and even Amazon market their private label brands! John was kind to take a few minutes out of his busy day to chat with us. I see on Linkedin you had 14+ years of merchandising experience at Target before joining Parallel Retail Group.

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How to Engage All Five Senses with Visual Merchandising

RepslyBlog

For the past several years, there has been a drastic decline in physical, in-store retail shopping due to the rising popularity of e-commerce. As a result, traditional retailers are trying to find new ways to create a shopping experience that keeps customers coming in-person to stores.

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Don’t Let the Grinch Steal Your Holiday Sales — 7 Tips for IT Teams to Avoid Digital Downtime

Retail TouchPoints

As the pandemic continues to drive shoppers away from brick-and-mortar, online retail sales are expected to grow 33% this holiday to a staggering $189 billion. Online sales will surpass $2 billion every day between November 1-21, and increase to $3 billion a day from November 22 to December 3. According to Adobe Analytics, almost half of these sales (42%) will be made on smartphones.

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How To Use Location Extensions In Google Ads

Store Growers

Last Updated on January 13, 2021. If you have a physical store location, using it as a location extension with your Search ads is a no-brainer. They might bring you extra foot traffic and they help to build trust with people that haven’t heard from you. That also is true if your address is just an office or warehouse, having it there shows that you’re not just a little business on the internet.

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Walgreens Launches Personalization-Driven Advertising Group

Retail TouchPoints

Walgreens has launched its own advertising offering, dubbed Walgreens Advertising Group (wag). It’s designed to help brands maximize ROI through data-led execution and optimization on Walgreens-owned platforms and through other external brand-safe channels. . By combining the scale of more than 9,000 stores and 100+ million loyalty members with advanced data modeling, the retailer’s full-service personalization-driven advertising offering can deliver custom-built audiences tailored to brand goal

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.