Sales of Travis Kelce Merchandise Soared Fivefold After Taylor Swift Stopped by To Watch One of His NFL Games, Retailer Says
September 26, 2023
After Taylor Swift was seen at a Kansas City Chiefs game to support rumored beau Travis Kelce, sales of Kelce’s NFL jerseys and T-shirts saw an almost fivefold surge, according to sports retailer Fanatics. Kelce became one of the top five selling NFL players that day, with a nearly 400% spike in merchandise sales across Fanatics’ network of sites. The surge affected various Kelce items, including adult jerseys and T-shirts, which are now listed among the most popular on the Fanatics website.
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