Why Sell Globally?

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A company that does business only within its own country will find itself at a long-term competitive disadvantage if it does not have a global strategy. Companies will need to eventually find new customers – and to be successful, global expansion is the only path to continued growth says Mark Waring. 

The easiest way to extend a global footprint is to sell on the web. It’s especially easy for sellers of subscription-based services and other digital goods (gaming, for example). Indeed, TSG noted in a recent study that the growth of the ‘Subscription Economy’ is a noteworthy, permanent trend. Even internet-based marketplace sellers of physical goods are finding it easier to set up warehouses and shipping solutions in other countries. 

Read on to learn about trends in North American cross-border commerce.