Amazon’s ‘Buy With Prime’ Program Emerges as Prime Day Triumph
October 20, 2023
During Amazon’s recent Big Deal Days event, the Buy With Prime checkout feature played a significant role in driving sales for brands. This tool, which allows shoppers to use their Amazon accounts for purchases, was utilized effectively by several companies. While the program aids in customer conversion rates and trust-building, its impact on a brand’s position on Amazon.com remains less clear.
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