Coffee Chains Are Betting Big on Cold Drinks as Gen Z Turns Its Back on Old-School Coffees
August 10, 2023
Coffee chains like Starbucks and Tim Hortons are witnessing a growing trend among customers, particularly from the younger generation, who are favoring cold drinks and iced coffees over traditional hot options. Cold beverages account for a significant portion of sales for these chains, with Starbucks reporting that cold drinks make up 75% of its beverage sales. This shift in preference is driven by factors like Instagram-worthy aesthetics, customization options, and the appeal of cold beverages in the summer months, although the trend also poses challenges for staff, such as the need for quick order fulfillment to prevent melting.
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