WHO decision on aspartame could hurt diet soda sales or lead to new drink formulas
July 17, 2023
The World Health Organization’s classification of aspartame as a possible carcinogen could potentially impact sales of diet sodas. Aspartame is commonly used as a sweetener in popular zero-sugar sodas like Diet Coke and Diet Pepsi. The classification raises concerns among consumers, especially higher-income individuals who are more likely to consume diet sodas, and may lead to companies like Coca-Cola, PepsiCo, and Keurig Dr Pepper considering alternative sweeteners in their products.
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