Myer, American Express seal loyalty partnership
Inside Retail
MARCH 5, 2023
Myer and American Express have launched a loyalty program partnership that will allow nearly 28 million members to redeem loyalty points online. Amex card holders can now use their membership rewards points at the online checkout and earn Myer One credit on any purchase where rewards points are redeemed. Geoff Ikin, Myer’s chief customer officer, said the partnership combined with the Myer One loyalty program will enable the retailer to “provide a compelling and market-leading loyalty propositio
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