Sun.Sep 12, 2021

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Aussies to spend $11 billion this Christmas – almost half online

Inside Retail

Retailers have 11 billion reasons to look forward to this Christmas period, according to the Australian Retailers Association. Aussies are expected to spend an average of $726 each, with most (79 per cent) preparing to spend the same or more than they did last year, according to joint research by the ARA and Roy Morgan. This is compared to last year’s expectations, which saw Aussies wanting to spend around $500 each.

Consumer 334
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ECRM Toy & Learning Buyers Choice Awards

Mass Relators

Faber-Castell won the MMR Buyers Choice Award for its Creativity for Kids Grow N’ Glow terrarium during ECRM’s recent Toy & Learning Program. 3 Bros and a Card Store was a finalist for its MLB Baseball Wax Pack. The products were selected from dozens of entries submitted by participating suppliers. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the MMR -branded Buyers Choice Awards section of the ECRM Connect platform.

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Most Australians still see ‘shopping’ as in-store, not online: Shopify

Inside Retail

Almost half of Australian shoppers now use online search and websites to discover new brands, and one in ten do so through social media, according to a new report by Shopify. Online shopping habits have changed a lot in the last few years, with the acceleration caused by the Covid-19 crisis shifting the way consumers view the channel. In Shopify’s ‘This is a store’ survey, 83 per cent of all shoppers said it is crucial that a brand now have an online presence, while 7 per cent said it only matte

Shopping 292
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A few words with Maria Makarova, Co-Founder and Strategy Director of GFAIVE

Fashion Retail

TFR: What is GFAIVE? GFAIVE: At its core, GFAIVE is a company focused on simplifying the life of fashion brands and retailers. We built an AI SaaS Platform that combines elements of assortment planning, demand forecasting, and new model sales performance predictions. With the help of our solution, companies can grow their revenue steadily, reduce … More A few words with Maria Makarova, Co-Founder and Strategy Director of GFAIVE.

Fashion 95
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How Showpo found the key to boosting conversion

Inside Retail

Fun, fashion-forward online retailer Showpo hit the scene 11 years ago and has since become one of Australia’s most successful and much-loved e-commerce businesses, with millions of loyal social media followers and customers. . But since the pandemic hit, it’s clear that competition is growing in the online retail space and customers’ expectations are higher than ever.

Fashion 246
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MyMost Worn Summer Outfits

Thrifts and Tangles

Aah, summer is coming to an end. My summer was mostly spent indoors, but I did make it. The post MyMost Worn Summer Outfits appeared first on Thrifts and Tangles.

Fashion 52

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McDonald’s hit with breach of advertising rules over Instagram mix-up

Inside Retail

McDonald’s breached advertising rules when a radio host failed to specify whether an Instagram post was sponsored or not, according to Mumbrella. Andrew Costello, host of the SAFM brekkie show in Adelaide, posted an image of himself and his kids celebrating McDonald’s 50th birthday in South Australia by eating McDonald’s and wearing Peter Alexander-McDonald’s pyjamas.

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Joseph Altuzarra: ‘The definition of luxury has changed’

Inside Retail

The global fashion industry has changed significantly since luxury womenswear designer Joseph Altuzarra launched his namesake brand Altuzarra in 2008. Back then, social media was in its infancy, sustainability was less of a focus, and, of course, no one was talking about luxury loungewear. But for the acclaimed creative director, these changes are opportunities to adapt and connect with a new generation of customers.

Fashion 130