#RetailProphetAMA: The Future of Beauty In A Post-Pandemic World
Retail Prophet
OCTOBER 18, 2020
Historically, global recessions have led to what experts call the “lipstick effect” – when consumers continue purchasing small luxury items, even during an economic downturn. In a world where masks and social distancing are the new normal – will this still reign true in the COVID-19 pandemic? And what can beauty brands and retailers do to remain competitive?
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