Victoria’s Secret Looks to Build ‘Lifelong Relationships’ with New Combined Loyalty Program
Retail TouchPoints
FEBRUARY 27, 2023
Victoria’s Secret & Co. (VS&Co)is piloting a new combined loyalty program for Victoria’s Secret and Pink that will allows customers to earn rewards when shopping both brands, regardless of their payment method. Called “ The VS & Pink Collective ,” the new loyalty program is being tested with 30% of current Victoria’s Secret and Pink customers in select states across the U.S., ahead of the program’s full rollout later this year.
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