Why Retailers’ Data Privacy Policies are the New Customer Experience
Retail TouchPoints
JANUARY 19, 2022
Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. In fact, three out of 10 consumers worldwide have switched providers due to concerns with those companies’ data policies or data-sharing practices adding fuel to the fire.
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