Mars Gears Up for Record Halloween Candy Sales, With $3.6 Billion in Consumer Spending Expected
October 17, 2023
For candy makers like Mars, Halloween is a monumental event, with projections indicating consumers will spend $3.6 billion on Halloween candy this year. Tim LeBel, Mars Wrigley’s president of sales, also adopts the title of “chief Halloween officer” for October, emphasizing the holiday’s significance for the company. The planning process for Mars begins two years in advance, involving discussions with key retailers about trends, flavors, packaging, and sustainability, with the next phase being a review of the candy’s performance in the three weeks following Halloween.
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