Target testing extension center to expand next-day deliveries
June 21, 2023
Target is testing an expansion facility in Smyrna, GA, to make next-day deliveries to customers in communities farther from its stores. More than 90 percent of Target’s online and app orders are filled in stores.
Target Delivery Driver Expansion
Currently, being a Target delivery driver entails a contracted position similar to Instacart or Uber. These drivers work for Shipt, which is a Target-owned delivery service. With Shipt, consumers are required to sign up for a monthly or yearly membership plan and can place same-day orders for groceries and goods from locations nearby.
Target wants to help get more deliveries to consumers who live farther away, by promising them a new next-day delivery option as soon as they click “buy.”
With a new expansion facility, a Target delivery driver from Shipt would be given new routes to pick up prepared orders from the new facility and deliver them to customers who live in farther-distance neighborhoods. This would increase the delivery radius exponentially.
For example, the company predicts that the new Smyrna, GA facility would reach approximately 500,000 new customers near Atlanta, and nearly three million farther outside of the area.
This all comes after Target announced it would invest $100 million in new hubs to further enhance its e-commerce business. A bold move, Target has reported that its e-commerce digital sales have decreased 3.4% year over year, which has been the similar case for other retailers such as Best Buy, Costco, Kohl’s, and others.
The retailer giant’s journey continues, and you can read all about Target’s deep history in our blog.
Recent News
Premium and Healthier Food Options Gain Traction
As consumers become more mindful of their spending, the global sales of cooking ingredients and meals saw a notable increase of 4.4% in 2023, driven by inflation and higher commodity prices, according to Euromonitor International. This trend underscores a shift in consumer behavior towards more economical choices while still showing a preference for premium, healthier, and environmentally sustainable options.
Dairy Manufacturers Inc. Issues Voluntary Recall of Baby Formula
In a significant move, Dairy Manufacturers Inc., a Texas-based company, has initiated a voluntary recall of several baby formula products after they were found to be noncompliant with U.S. Food and Drug Administration (FDA) regulations. The recall encompasses all lot codes of three specific products: Crecelac Infant 0-12, Farmalac 0-12, and Farmalac 0-12 Low Lactose. This announcement was officially published on the FDA’s website on Saturday.
Fitness Equipment to Become $18.4 Billion Market
The global fitness equipment market is projected to reach $18.4 billion by 2033, growing at a CAGR of 3.02% from 2024 to 2033, according to Allied Market Research. Key drivers include the integration of Internet of Things (IoT) technology in fitness devices and the rise of corporate wellness programs. IoT-enabled equipment captures workout metrics in real time, enhancing user engagement and offering personalized insights. Corporate wellness initiatives promote physical activity in the workplace, increasing demand for fitness equipment in corporate gyms.
Walmart Ends Partnership with Capitol One
Walmart has officially ended its consumer credit card agreement with Capital One, marking a significant shift in the retail giant’s financial partnerships. This decision follows a series of disputes over customer service issues that culminated in a legal battle and a federal judge’s ruling.