Survey: Consumers Want Easy Access to Apparel Sustainability Info
Retail TouchPoints
SEPTEMBER 9, 2022
The apparel industry’s enormous global environmental impact has made it a primary focus of sustainability efforts, and consumers — or at least a significant portion of them — want to do their part. However, the industry needs to make relevant information (such as how to recycle a garment at the end of its lifecycle) easy for shoppers to access as they’re making their purchase decisions, whether they’re in-store or online.
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