Retail TouchPoints

MARCH 9, 2021

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Its rampant rise in China is encouraging U.S. and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential.

Retail Marketing 306

Retail Marketing Marketing Boutique Fashion 306

Mike Anthony

MARCH 9, 2021

The world of the shopper is changing rapidly, and that means that the playing field shopper marketers compete on is changing rapidly too. Shopper marketing forums, web pages and events buzz with the latest technology, heralding yet more ways for marketers to communicate with their targets. But whilst all of this new technology offers new shopper communication opportunities, experience suggests that there is a downside to every opportunity.

Marketing 130

Marketing Target Market Shopping Checkout 130

Retail TouchPoints

MARCH 9, 2021

A bold, glittering and golden life-size jewel box in Milan is the site of Swarovski ’s new concept store, “Instant Wonder,” designed to reflect the brand’s new direction and visual identity. The Insta-worthy Milan outpost is the first of 28 Wonder stores that will open in key markets across North America, Europe and APAC, including new locations in Paris and New York.

Jewelry 259

Jewelry Accessories Location Marketing 259

Mike Anthony

MARCH 9, 2021

The world of the shopper is changing rapidly, and that means that the playing field shopper marketers compete on is changing rapidly too. Shopper marketing forums, web pages and events buzz with the latest technology, heralding yet more ways for marketers to communicate with their targets. But whilst all of this new technology offers new shopper communication opportunities, experience suggests that there is a downside to every opportunity.

Marketing 130

Marketing Target Market Shopping Checkout 130

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Management

Retail TouchPoints

MARCH 9, 2021

Target has announced plans for its 47th private label brand — a premium snacking line dubbed Favorite Day that will roll out April 5. The new food and beverage label will serve as a complement to the retailer’s pantry basics line, Good & Gather, which launched in August 2019 and hit $2 billion in sales in 2020. Favorite Day will feature more than 700 items across bakery, snacks, candy, premium ice cream, cake decorating supplies, beverage mixers, mocktails and more, all under $15.

Consumer 191

Consumer Planning ATS 191

Wiser

MARCH 9, 2021

Brand protection can be a bit of a catch-all term, with the definition depending on who you’ve asked. We like to say that brand protection is the process of protecting your intellectual property from a variety of risks, including counterfeits, copyright infringement, inconsistent branding, and inaccurate prices. In general, there are many different risks facing your brand—how people represent your brand online, from the logos to the colors and messaging—to how resellers price your products

Advertising 88

Advertising Management Marketing 88

Broad Reach Retail

MARCH 9, 2021

Create a Buzz this Spring! The days leading up to the four major holidays of the Spring season see an increase in traffic, as well as sales. Plan ahead and start creating a buzz for the upcoming Spring season! Well-timed promotions around holiday gifts and merchandise can help drive both physical and online traffic to your store. Include flash sales, early-bird specials, and loyalty rewards for your best customers.

Promotions 52

Promotions Planning Marketing 52

Retail TouchPoints

MARCH 9, 2021

Nike has named Sarah Mensah as VP and General Manager, North America, and Amy Montagne as VP and General Manager, Asia Pacific and Latin America (APLA), effective immediately. Both executives will lead all aspects of their respective geographies. Additionally, Aaron Cain was named VP and General Manager, Men’s. Mensah’s purview includes all marketing, digital and sales operations in North America.

Promotions 165

Promotions Management Consumer Marketing 165

Kuusoft

MARCH 9, 2021

Wondering why your retail in-store displays aren't working properly or bringing you advertising revenue? Learn how to avoid common mistakes. The post In-Store Displays: Reasons Yours Aren’t Working – And What to Do Instead. appeared first on The Official Kuusoft Blog.

Advertising 52

Advertising 52

Retalon

MARCH 9, 2021

Ten new product pricing strategies that work. Introducing new products creates an exciting opportunity to attract new customers and reinforce your presence in the market. At the same time, defining your new product pricing strategy is exciting for a very different reason. With so many options to choose from and with so little historical data to support your choice, how do you make the right decision?

Bundled Pricing 41

Bundled Pricing Promotions Markdowns Advertising 41

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Customer Experience

Retail Technology Review

MARCH 9, 2021

Poor checkout experiences, including a lack of one-click or quick payment options, risks losing retailers hard won online conversions, the latest data from parcelLab, the leading operations experience platform, revealed.

Payment Services 31

Payment Services Checkout ATS 31

Retail TouchPoints

MARCH 9, 2021

While Western firms might see China as a source of competition, the flipside is that it also provides a huge ecommerce opportunity for U.S. retailers and brands. Analyzing the Scale and Breadth of the Opportunity. The Chinese ecommerce market was forecast to hit $1.62 trillion by the end of 2020 — that’s over double the size of the U.S. And thanks to rapid urbanization and the rise of the middle class, there are now 900 million internet users in the country, representing a huge potential pool of

Consumer 273

Consumer Marketing Accounting Fashion 273

Store Growers

MARCH 9, 2021

Last Updated on March 9, 2021. Today we’re taking a closer look at the Google Ads of Ritual Vitamins. The supplement space is hyper competitive. The only way to stay in business is to have a business model that works and to back it up with campaigns that can deliver results. Ritual nails both components, and is doing a lot of interesting things when it comes to Google Ads.

Drop-Shipping 75

Drop-Shipping Promotions Shopping Accounting 75

Theatro

MARCH 9, 2021

If the customer is always right, there is no questioning how vital the role an excellent customer experience plays in building brand loyalty and customer satisfaction. To improve these metrics, typically, teams begin by pouring over mountains of data to understand how operational procedures impact overall service levels. Once companies have analyzed their data streams and properly identified areas to improve, they can take action by building a business case to make needed improvements.

Customer Experience 52

Customer Experience Fulfillment Returns Consumer 52

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

Point of Sale