Amazon Aims to Create an ‘Immersive Shopping Experience’ with New In-App Content Feed
Retail TouchPoints
DECEMBER 8, 2022
Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover products and seamlessly shop from content created by other customers, influencers and brands. Called “ Inspire ,” the shoppable content feed aims to create a place of open discovery within the Amazon app, much like what shoppers experience now on social media platforms.
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