Ben of Ben & Jerry’s wants to take you higher, but not too high
May 12, 2023
Ben Cohen, a co-founder of Ben & Jerry’s ice cream, has a new business venture called Ben’s Best Blnz, a line of moderate potency cannabis products. “The problem with today’s pot is that it’s just too freakin’ strong,” Mr. Cohen said. “In my college days, you’d be sitting around with a group of friends, passing a jay around and it was kind of a nice process. Now, the stuff is so strong that, you know, I mean, for me, you take one hit and that’s it.”
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