adidas Debuts Dubai Flagship Featuring 60+ Digital Touch Points
Retail TouchPoints
APRIL 14, 2021
Athleticwear brand adidas unveiled a global flagship store in Dubai that the retailer calls its most digitally connected and sustainable store in the Middle East. Opening its doors in February 2021, the store is located in the sprawling 15 million-square-foot Dubai Mall mega-complex and is the retailer’s first flagship across the Middle East, India and Africa region.
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