Authentic Brands Group lodges bid for Reebok – report
Inside Retail
MAY 17, 2021
Just a week after acquiring US outerwear brand Eddie Bauer, Authentic Brands Group has reportedly lodged a US$1 billion bid for Adidas’ Reebok brand. According to the New York Post, Authentic Brands will team with footwear manufacturer Wolverine World Wide. But its bid is far short of the $3.8 billion Adidas paid for Reebok five years ago and the $2.4 billion it is thought to be seeking.
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