Photo by Calle Macarone on unsplash
Campbell’s & Parks Project Team Up for Cozy Capsule Collection
February 23, 2024
In a joint effort to celebrate the joys of winter and outdoor escapades, Campbell’s Soup and Parks Project have unveiled an exclusive “Winter Warmth” collection. This limited-edition line, designed for those who relish outdoor moments and the comfort of soup season, will be accessible via the NTWRK app.
Starting on Feb. 22, enthusiasts can participate in a drawing on the NTWRK mobile app for a chance to purchase one of 75 Campbell’s x Parks Project “Winter Warmth” bundles. Winners will be announced on Feb. 27 at 8 p.m. EST, 5 p.m. PST through the NTWRK app. The collection, drawing inspiration from snowy landscapes and Campbell’s iconic packaging, comprises reversible fleeces paired with coordinating beanies, suitable for conquering slopes or neighborhood sledding hills. Each purchase will include Campbell’s Chicken Noodle Soup and Campbell’s Tomato Soup, traditional winter comforts.
“Campbell’s treasures the joy of snow days and the comfort of warming up with a bowl of soup after a day spent outside,” remarked Gary Mazur, vice president of soup and broth, Campbell’s meals and beverages division. “The Campbell’s x Parks Project ‘Winter Warmth’ collection vividly embodies this feeling, inviting everyone to indulge in the comfort and warmth.”
Both Campbell’s and Parks Project are committed to a sustainable future. Parks Project advocates for leaving environments better than they were found, evident in their contributions exceeding $2.5 million to habitat restoration, advocacy, and education since 2014.
“At Parks Project, we are very selective with our brand partners — Campbell’s is an iconic brand that is an authentic part of a camping and park experience,” noted Keith Eshelman, Parks Project CEO. “We’re excited to work with them to help us amplify our Leave It Better mission to inspire a new generation of conservationists.”
To mark this collaboration, Campbell’s, Parks Project, and NTWRK have donated to Trust for Public Land, a nonprofit promoting outdoor enjoyment. Additionally, they will participate in a park cleanup in Camden, New Jersey, Campbell Soup Company’s home for over 155 years, furthering their commitment to community enhancement.
For those interested in participating, rules and details are available online. The partnership reflects a shared commitment to sustainability and community engagement.
For more than a century and a half, Campbell’s has been synonymous with beloved food and beverages, with a portfolio including iconic brands like Cape Cod, Goldfish, and Swanson. Likewise, Parks Project, established in 2014, aims to inspire park enthusiasts to become advocates, having donated millions to park projects.
NTWRK, known for its innovative livestream shopping platform, provides a unique digital shopping experience, attracting a global community of artists and consumers alike.
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