Eddie Bauer Aims to ‘Eliminate Barriers to the Outdoors’ with New Rental Program
Retail TouchPoints
JULY 15, 2021
Eddie Bauer is following the lead of other top retailers and getting into the rental business with the launch of a new program that will allow customers to rent its technical apparel and gear at “a fraction of the full retail price.”. In the outdoor category, Eddie Bauer is a bit late to the game — REI Co-op has rented its gear for decades and expanded its offerings in 2019; that same year, DTC Coozie Outdoors (which has since been renamed as Arrive Outdoors )launched its own gear rental program
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