FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates
Retail TouchPoints
DECEMBER 2, 2020
Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers. Since FILA doesn’t operate its own brick-and-mortar stores, this strategy made good business sense until COVID-19 shuttered physical locations around the globe. To make up for the loss of in-person sales — and to reap the benefits of a planned marketing tie-in with the estate of the Notorious B.I.G. — FILA needed to quickly move its website experienc
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