Wed.Dec 02, 2020

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FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates

Retail TouchPoints

Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers. Since FILA doesn’t operate its own brick-and-mortar stores, this strategy made good business sense until COVID-19 shuttered physical locations around the globe. To make up for the loss of in-person sales — and to reap the benefits of a planned marketing tie-in with the estate of the Notorious B.I.G. — FILA needed to quickly move its website experienc

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How Data-Driven Assortment Optimization Empowers Retailers To Grow

Intelligence Node

What’s the best way to position your products to effectively entice consumers on your eCommerce store and maximize your returns? That’s a question that every company, on one level or another, comes face to face with. How you answer it, though, makes a world of difference: Do you rely on intuition, on long-held practices supported […]. The post How Data-Driven Assortment Optimization Empowers Retailers To Grow appeared first on Blog.

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Walmart+ Battles Amazon by Removing Shipping Minimums

Retail TouchPoints

In its quest to make its Walmart+ program more competitive with Amazon Prime, Walmart is removing the $35 shipping minimum on purchases at Walmart.com for members. Beginning Dec. 4, Walmart+ members will receive free next-day and two-day shipping on items shipped by Walmart, no matter the basket size. However, delivery from physical stores on items like groceries will still carry a $35 minimum.

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VW Autoeuropa e-paper preserves 200 trees using Displaydata ESLs from Secure Retail

Secure Retail

Secure Retail have a long-standing partnership with Displaydata on ESLs (Electronic Shelf Labels), with the labels predominantly being used in the retail and hospitality sectors. As the technology has evolved with different formats, improved battery life and larger sizes available, it became apparent that the they could be adapted for usage in different applications and industries.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Retail Ecommerce Ventures Acquires Stein Mart for $6.02 Million

Retail TouchPoints

Retail Ecommerce Ventures (REV) has added Stein Mart to its growing portfolio of once-struggling brands relaunched as ecommerce properties. REV acquired the intellectual property of Stein Mart for $6.02 million , $2 million above its initial stalking horse bid , with plans to take the off-price retailer online in early 2021. The deal includes the Stein Mart nameplate as well as its private label brands, domain names, social media assets and customer data from Hilco Streambank, an IP advisory fir

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Nursery retailer opens new 48,000 sq ft warehouse amid online sales surge

Retail Technology Review

Dewsbury-based online baby and nursery retailer, Kiddies Kingdom, is opening a new distribution warehouse in Dewsbury off the back of its best sales period to date.

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Optical Retailers Eye New Consumer Behaviors & Post-Pandemic Shifts with Confidence

RETAIL MANAGEMENT SOFTWARE

Multidev Market Insights scrutinizes the effects of a wide range of factors impacting the market drivers and growth opportunities in eyewear retail sector since the beginning of the coronavirus outbreak. The whitepaper offers in-depth insights into the shifting consumer behaviors & changing dynamics impacting retail operations, busines models and emerging trends.

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Overcoming adversity and achieving eCommerce success

Retail Technology Review

SLAM’s eCommerce manager discusses how working with trusted partners has enabled the company to secure 20% growth in the last few months despite the challenges of Covid.

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For Online Impulse Buys, Personalization is the Sixth Sense

Retail TouchPoints

Retailers have spent years creating the ultimate sensory experience inside their stores. From music to scents to displays to sampling, they recognize that the five senses play a big role in purchasing behavior, especially when it comes to the all-important impulse buy. Depending on the product, impulse buying represents between 40% and 80% of all purchases, according to various studies.

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Retailers step up to digital Black Friday with huge increase in omnichannel marketing, Emarsys finds

Retail Technology Review

This year’s Black Friday saw a major increase in the use of digital marketing channels compared with 2019 as retailers brought Black Friday to consumers in their homes via their laptops, smartphones and other devices, omnichannel customer engagement company Emarsys finds.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Product Title Optimization Tips From Analyzing 151 Shopping Ads (Original Research)

Store Growers

Last Updated on December 2, 2020. Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. And that’s a shame, because a good title can have a big impact. Well-optimized product titles make sure that your products show up for highly relevant search queries. In this article, I’ll show you what the best advertisers are doing when it comes to product titles, and I’ll show you exactly how to apply these findings to your product titles.