If Amazon and Walmart Can Do It, So Can You
Retail TouchPoints
SEPTEMBER 5, 2022
Retailing is about maximizing return on the cost of assets — primarily products and service. But one of the biggest line items for retailers — the physical space that houses their business — is usually under-monetized. Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising.
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