Ulta Beauty Expands Retail Presence With Experiential Allure Store Pop-Up
Retail TouchPoints
JULY 6, 2022
Going beyond its existing Target partnership , Ulta Beauty is collaborating with Condé Nast beauty media brand Allure on an interactive pop-up space at the Allure Store in New York City, through Sept. 30. Store visitors will have access to the store’s AR virtual try-on tech, QR codes connecting them to product content and smart mirrors as they shop a carefully chosen selection of items from Ulta’s roster of brands.
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