Macy’s Own Your Style Curates Shopper Journey With Personalized Data-Driven Recommendations
Retail TouchPoints
MARCH 16, 2022
Macy’s has launched its digitally focused Own Your Style platform as part of its strategy of providing customers with omnichannel experiences that connect Macys.com, the Macy’s app, social media and brick-and-mortar stores. The platform includes the return of Macy’s Style Crew, the team of in-house experts who guide shoppers by sharing live demos, tutorials and recommendations.
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