Lane Bryant and JCPenney Celebrate Social Justice With New Collections and Events
Retail TouchPoints
MAY 23, 2022
Lane Bryant and JCPenney are each launching new collections with social justice in mind. Lane Bryant will add a dedicated Pride collection to its Cacique Intimates apparel brand, while JCPenney will launch a Juneteenth collection from its Hope & Wonder private label line. Lane Bryant will further support Pride Month with a digital campaign featuring Lane stylists who work in the retailer’s stores and are part of the LGBTQ+ community.
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