Photo by Austin Burleson on Unsplash
Anheuser Busch Beers To Star in Super Bowl Ads
January 26, 2024
Anheuser Busch has uncorked its new campaign strategy. On Thursday, the brewing company revealed its plans to feature three of its popular beer brands — Bud Light, Budweiser, and Michelob Ultra — during the Super Bowl broadcast. These brands are set to star in some of the world’s most expensive advertising slots, specifically “across 2 and 1/2 minutes of advertising on February 11th.”
The Super Bowl’s media slots are infamous for their high cost. They say, in the world of advertising, it’s the equivalent of a diamond seat at the opera. A 30-second slot during the Super Bowl costs a whopping $7 million on average, according to the Hollywood Reporter. And Anheuser Busch has decided to reserve these multi-million-dollar seats for its premium brands.
Why is it significant? Because Super Bowl adverts are not just commercials, they are a cultural phenomenon. Their reach goes far beyond the television sets. They make news, start conversations, and sometimes even influence trends. They are a once-in-a-year opportunity for brands to leave an impact on millions of viewers worldwide.
Anheuser Busch, by featuring its top brands in these slots, is indicating a big strategic move. It is aiming to play in the big leagues, targeting a global audience. This plan also shows the company’s confidence in these brands and its desire to maximize their exposure.
This decision, though, comes with a hefty price tag. It involves a substantial investment, given the sky-high costs of the Super Bowl ad slots. Anheuser Busch is essentially staking millions on the belief that exposure on this massive platform will lead to amplified sales and market dominance.
As spectators, we can only wait and watch how this bold move will play out for Anheuser Busch. Will it score a touchdown or will it fumble? Only time, and the Super Bowl, will tell.
Recent News
Media Giants Depend on Sports As Content Shortages Rise
As Hollywood emerges from last year’s strikes, major media companies are turning to live sports to attract audiences and advertisers. This trend was evident during this year’s Upfront presentations, where media giants showcased their upcoming content and advertising opportunities.
New Trader Joe’s Opens in SF After 10 Years
San Francisco’s Hayes Valley neighborhood welcomed a highly anticipated new addition on May 17, 2024, with the grand opening of a Trader Joe’s at 555 Fulton St., on the corner of Laguna Street. This event marks the end of a decade-long wait for residents who have been eagerly looking forward to a new grocery store in their area.
China’s Property Market Boost: Stocks Surge, Copper Hits Highs
The Chinese government unveiled a comprehensive support package that has sent ripples through financial markets. This initiative includes a slew of measures aimed at stimulating housing demand and addressing the excess inventory burdening developers. The immediate impact was a significant rally in Chinese stocks and a surge in commodity prices, notably copper, which hit record highs.
Mercedes-Benz Workers in Alabama Reject Union
In a pivotal moment for autoworkers in the southern United States, employees at a Mercedes-Benz plant in Alabama have voted against joining the United Auto Workers (UAW) union. The outcome, with 56% of workers voting against unionization and 44% in favor, comes as a significant setback for the UAW’s efforts to expand its influence in the region.