The Honest Company Rides ‘Conscious Consumerism’ Wave Toward Potential $100M IPO
Retail TouchPoints
APRIL 13, 2021
Ethical consumer goods brand The Honest Company filed for its long-anticipated IPO on April 9, 2021. Co-founded by actress Jessica Alba in 2012, the company touts a line of hypoallergenic, ethically sourced products in the baby, beauty and home cleaning categories. According to the SEC filing , The Honest Co. will seek to list on the Nasdaq under the symbol “HNST” at a value of $100 million.
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