8217;re not going to waste your time by throwing a bunch of stuff in front of you and trying to sell it to you,” Terry told Inside Retail. “We’re going to try and guide you to practices, initiatives and products, which we believe can be really useful.”  While many online retailers today are moving to a marketplace model where the widest product range generally wins, Youtime plans to focus on quality over quantity.  “In a vertical like hair, instead of having 200 brands and 5000 SKUs, we might have 20 brands and hundreds of SKUs, which are chosen by experts,” he said.  Terry plans to stock a mix of large and small brands in each category and says some major global players are already on board. He also plans to offer a small range of Youtime-branded products, such as yoga mats and face serums.  Goop without Gwyneth But retail is only one of the ways he expects to generate revenue. Brands will also be able to sponsor content, such as articles and Instagram live videos, and, when Covid restrictions allow, buy into digital and in-person ticketed events.  “When Covid hit, companies that had one core revenue stream that was a large percentage of their business, if they weren’t digital, it was very hard. We wanted to future proof ourselves,” he said.  With its focus on wellness and mix of e-commerce, content and events, Youtime follows in the footsteps of Gwyneth Paltrow’s hugely successful wellness business, Goop, which has been valued at US$250 million.  “She speaks to a very specific target group, and she might have a different view of wellness, but I think she’s built a really beautiful business model,” Terry said. McKinsey recently estimated the global wellness market at more than US$1.5 trillion, with annual growth of 5 to 10 per cent driven by a rise in both consumer interest and purchasing power.  Terry has already trademarked the Youtime brand across multiple categories globally and made key hires to set a foundation for future growth, including Lani Barmakov, former e-commerce director at Nourished Life, as general manager.  So far, the business has been self-funded by Terry and his wife Helene, but the two are beginning to seek external funding from investors who can add value to the business. From Sydney to Sweden and back again Terry started his career as a hairdresser in Sydney at the age of 16. Over the next 10 years he opened two of his own salons before moving with his wife to the UK to work with renowned hairdresser Anthony Mascolo, whose family owned the Toni & Guy salon chain and haircare brand.  “He took me under his wing, and I became his right-hand man and helped him build Toni & Guy through a very successful time in the business,” Terry said. Terry was given the opportunity to launch Toni & Guy in Sweden, where he owned the brand and grew it into a household name. But when Helene got cancer, he realised he wanted his work to have more meaning.  In 2010, the couple opened YOU Stockholm, a multi-brand beauty concept that became the city’s premier salon and retail destination. Two years later, they launched an e-commerce site, The You Way, which integrated content and commerce at a time when few were doing so. They later sold the site to Schibsted AB, the publisher of Sweden’s biggest daily newspaper.  In 2015, Terry moved to Lyko Group, a Swedish online beauty retailer, where he became co-owner and creative and business development director and helped the business grow over 30 per cent year on year for three straight years.  After Lyko Group listed on the NASDAQ NORDIC in 2017, Terry returned to Australia with his family, where he was quickly hired by Hairhouse chairman Ahmed Fahour to lead the company’s digital transformation. He was executive general manager for a year and a half and oversaw a rebrand in March 2019, before resigning in June 2019.