Target Pride Backlash Adds to Sales Woes as Culture Wars Rage in Corporate America
August 17, 2023
Target CEO Brian Cornell revealed that the backlash to the retailer’s Pride merchandise contributed to the company’s disappointing quarterly results. The negative reaction, which included customer intimidation and damage to merchandise, led Target to remove some items from the Pride collection. Cornell defended the company’s decision to celebrate Pride month but acknowledged the challenges companies face in navigating diversity and inclusion efforts in the face of conservative backlash.
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