Bed Bath & Beyond Growth Plan: Fewer Coupons, More Private Label, Upgraded Stores
Retail TouchPoints
OCTOBER 29, 2020
Seeking to strengthen its competitive position, Bed Bath & Beyond will introduce 10 new private label brands as it scales back its reliance on coupons. The retailer also plans to invest $250 million to improve the 450 stores that deliver 60% of the retailer’s revenue, and another $250 million for revamping its supply chain over the next three years.
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