Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences
Retail TouchPoints
JUNE 13, 2022
Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the first quarter of this year was consumed with existential questioning — What exactly is the metaverse? Do we need to be a part of it? — Q2 appears to be the moment of action, when companies that answered “yes” to the second question have started to make their moves.
Let's personalize your content