How College Town Retailers Can Best Cope With a Fraction of the Student Population
Retail TouchPoints
NOVEMBER 2, 2020
Predicting retail shopping demand in college towns has been unprecedented this school year. Typically, during a normal year, the U.S. has more than 20 million college and university students with an estimated $212 billion in discretionary spending power. However, 2020 has caused all kinds of havoc in almost every area of life, and in-person student attendance at colleges is just another example.
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