How pop-ups helped inform Kat the Label’s new flagship store in Melbourne

The new Kat the Label boutique store in Cremorne. Supplied
The new Kat the Label boutique store in Cremorne. Supplied
After building traction online and through its pop-up stores, and achieving skyrocketing growth through Covid-19, Kat the Label has opened its flagship store in Cremorne, Victoria. The lingerie and sleepwear brand is also set to expand its wholesale offering. Its online stockists currently include Revolve, Shopbop, Free People and Urban Outfitters, and it will soon launch in David Jones. Founder and designer Kate Nixon said that the business started in Byron Bay in 2015, with her hand-making lac

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now