Inside Retail

MAY 5, 2025

In the age of omnichannel retail and ever-expanding social media channels, retail marketing has never been more complex than it is today. An important aspect of building loyalty is making customers feel like part of the brands story, leading back to the power of social commerce and community-driven engagement.

Social Commerce 130

Social Commerce Marketing Planning Consumer 130

Retail TouchPoints

JULY 1, 2025

According to the GlobeNewswire Online Baby Products Retailing Market Report , short-form video content is fueling much of this discovery, with parents turning to creators for real-time demonstrations, honest reviews and product comparisons.

Fulfillment 147

Fulfillment Marketing Shopping Consumer 147

Inside Retail

FEBRUARY 17, 2025

Customer We all know customer behaviour can be fickle; after all, we are all shoppers. But if you have never heard of social commerce, now is the time to stand up and pay attention. Statista has reported that the global value of social commerce will grow from US$1.3 Lets start with some fun facts.

Payment Services 130

Payment Services Social Commerce Department Stores Fashion 130

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

Customer Experience 317

Customer Experience Social Commerce Advertising Shopping 317

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Marketers are really at the forefront of this transformation ,” Schwartz said.

Consumer 289

Consumer Marketing Checkout Customer Experience 289

Retail TouchPoints

FEBRUARY 23, 2021

Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. In fact, Smartly.io Facebook Remains Top of Mind.

Advertising 297

Advertising Social Commerce Consumer Marketing 297

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. By understanding how these brands approach targeted advertising and sales tactics, legacy ecommerce retailers can modify their own strategies to achieve a higher level of customer engagement. was expensive.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278