e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission
Retail TouchPoints
JANUARY 4, 2021
We are working together to feed her passion to support other female gamers in this male-dominated space, by integrating and engaging her followers with content designed to be positive and uplifting while promoting on-trend cosmetic and skincare products. Lufu also will use her status to introduce e.l.f. products to her male fans.
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