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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

JANUARY 4, 2021

Beauty invested heavily in bolstering its digital capabilities even further as more consumers shopped direct via the company’s online properties. While the investment amounts have been significant, they were what allowed the business to monitor, understand and respond to new consumer needs during its most crucial time as a business.

Beauty and Health 264
Beauty and Health Consumer Health & Wellness Marketing 264
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Dilmah CEO Dilhan Fernando on how Gen Z is breathing new life into tea

Inside Retail

AUGUST 15, 2023

I think globally the category is in growth, it’s around 4-5 per cent annual growth, and it’s buoyed by its connection to natural health, wellness and its health benefits. We believe that any consumer, but particularly in the luxury space, has the right to know where their products come from.

Beauty and Health 244
Beauty and Health Supermarket Consumer Marketing 244
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